At truth reaching our audience where they lived was imperative, standard channels were ignored. Our Twitch streaming integration got 37,000+ people check out “ex” our nicotine cessation program. Beauty influencer Emily Mazza’s posts were so effective 27,000+ people signed up to "this is quitting" reducing our Cost Per Enrollment from $100 to $58. And for Valentine’s Day we introduced the term “Nic Dick” to the world.